BETA launches 2018 Safety Week

The British Equestrian Trade Association is putting rider safety firmly in the spotlight with the launch of a new annual initiative to highlight the importance of safety gear that is correctly fitted and fastened – and up to standard!

BETA Safety Week 2018 runs from 28 April to 6 May and is being supported by some of the sport's leading equestrians: event rider William Fox-Pitt, jockeys Mattie Batchelor and Marc Goldstein, aka Wocket Woy & The Pwoducer, Harry Meade, Piggy French, Sophie Wells, Charlotte Dujardin, Beezie Madden, Laura Kraut and Nick Skelton. Organisations providing their backing include the British Horse Society, the Pony Club, British Eventing, British Riding Clubs, Association of British Riding Schools and Mark Davies Injured Riders Fund.

This is the inaugural BETA Safety Week, which will run at the same time each year – perfectly positioned for the start of the competition season. It will encourage riders to visit participating BETA retailers to get their riding hats and body protectors checked.

BETA Safety Week has gone truly international, with retailers across mainland Europe, including Germany and the Netherlands, and the US taking part. All participating BETA retail members can be found at

Participating retailers will flag up their support with the help of specially produced BETA Safety Week materials. This includes: bunting, window stickers, hat bags, banners and selfie boards for in store photographs.

“We are extremely pleased to launch BETA Safety Week as part of a drive to flag up the need for fit-for-purpose safety clothing and equipment,” said trade association executive director Claire Williams. “Although there are other safety awareness-raising initiatives in existence, there is nothing that really stresses the importance of a riding hat or body protector's provenance, fit, correct fastening or appropriate safety standards. BETA is perfectly placed to do this and we will be using all our expert knowledge and resources to get the message across to riders.”

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